CRM
Buying software is a major investment for any business. The effectiveness of business processes and the increase in turnover will depend on it. In the market there are various solutions depending on the needs and requirements of each one: from standard ready-made CRMs to customized ones.
Which one to choose to manage customer relationships? What are the advantages and disadvantages of each choice? Let’s go step by step.
What is CRM software
CRM stands for Customer Relationship Management. Behind this long English terminology lies a whole series of procedures and tools that a company uses to better manage each customer’s information. That said, it might seem like a normal database to store data in. In reality, CRM software is a much more complex program that allows you to study the points of contact with customers in order to create a perfect identikit, understand exactly who they are and establish their real needs. It is the tool with which to obtain the full satisfaction of the buyer and his utmost loyalty.
We can affirm that a company is in possession of this software, when it is equipped with an information system capable of managing the entire Customer Relationship, using this data to create targeted offers with the aim of guaranteeing an increase in sales. In such a fickle and competitive market it is more than ever advisable to acquire a new customer, but above all to have the means and the skills to keep it.
Is Custom CRM Software Really Necessary?
For certain sectors, custom CRM software is not necessary, but simply indispensable. The company has always been in constant evolution! The speed of change is so sudden that it is often difficult to keep up with the times. The same goes for the relationship between company and customer. Today it is increasingly difficult to be able to understand the real needs of the consumer who, in order to better satisfy them, obliges to use new technological tools. One of these is undoubtedly a CRM Development with which you can improve the level of satisfaction and loyalty of customers, with a consequent increase in sales and turnover. It is a very helpful tool, but it is not enough on its own to guarantee adequate results. Behind it there must also be a company and a staff predisposed to change and to use new working methods.
When it comes to CRM, you don’t have to limit yourself to just thinking about software, but about a modern business vision with new implementation strategies and the transformation of business and organizational processes. Just think about the importance social networks play in society . If you want to stay on the market successfully, you absolutely cannot ignore the use of this type of channels; but not only that, you must also organize your website in the best possible way, offer assistance and information services via e-mail and online chat.
CRM and customer care
A CRM software customized for your needs is able to offer you all these services, grouping information, creating a single unified database and inserting automated processes in marketing, sales and above all in the fundamental customer care service.
In the case of rapidly expanding small and medium-sized companies, the use of traditional email marketing is no longer an adequate and sustainable tool in the long term. In these cases, a CRM can allow you that leap in quality, offering you the ability to store and manage information quickly, but above all with maximum sharing between work groups.
Perfect Deals
To understand its importance, it is sufficient to imagine the advantage of having a database at hand with contact and demographic information entered, personal preferences, the history of purchases made, the information requested on certain products, the number of accesses on the company site and what was sought. In a few moments you have a complete picture of the customer! An immediate opportunity to have the consumer’s identikit at hand is being able to offer a support and assistance serviceof great quality. Knowing exactly who the interlocutor is in front of you will make it much easier to answer their questions and resolve any problems. Results that are much more difficult to obtain with other tools, which would require much more execution times.
