You’ve heard the term “SEO” before, but you don’t know what it is or if you need to know it. This video provides an overview of how SEO works and why it matters.

What is search engine optimization (SEO)?

Search Engine Optimization (SEO) is the set of techniques aimed at improving the internal and external aspects of websites in order to boost their organic visibility in search engines. SEO takes care of modifying the HTML code of websites to optimize their performance in search engines, then promotes them to increase their importance on the web.

Once the search engines detect the presence of your website, they analyze its content and index its information. This content analysis allows search engines to determine when and where that website should appear on the results page.

The content of web pages (the text displayed on them) must be welcoming, detailed and within reason contain as many site keywords as possible.

Some search engines, including Google, pay special attention to the number of websites that link to yours in order to determine its importance and rank. These external links are called back links.

Why should I care about SEO?

In the real estate world, it is well known that location is the most crucial criterion for the value of a property. The same goes for the placement of your website on search engine results pages. Studies show that the better sites rank in these results, the more traffic they get.

Quality traffic leads to higher revenue and spreads advertising. Search engine traffic can be the determining factor in the success or failure of a business.

The goal of SEO is to get your website to the first pages of search engine results. It is not easy. Improving a website’s ranking takes a lot of time and constant adjustments.

The visibility in the search engines ( Search Engine Visibility ) is used to guide you in optimizing your website for inclusion in search engines. Search Engine Visibility analyzes your website using various rules based on what search engines see when they come to your site. The results of the analysis are then reported to you and measures are proposed to you to optimize the site.

A strategy of search engine optimization has two main components: on-page SEO and off-page SEO. On-page SEO, also known as on-site SEO, involves the different activities that directly affect the content, page and architecture of your website online. Optimizing your web pages increases your chances of ranking higher and getting more relevant traffic on search engines. Below are some of the most important SEO considerations on the page:

Quality and Relevant Content

Quality and relevant content are essential for Search Engine Optimization. As such, you need to audit existing content to determine if it is accurate and will help you achieve your goals. When developing or optimizing your web content, you must focus on specialization, authority and reliability. You should also pay attention to SEO writing, keeping search engines and users in mind when writing content.

Title Tag and Meta Description

Title tags and Meta descriptions give an idea of ​​what the page is about and appear on search engine results pages. While they may not have a direct impact on your organic rankings, ignoring them can have adverse effects on your SEO results. As you work to improve your site’s content and architecture, you should remember to optimize these elements.

Headlines

Headings can help you make a great impression and get users to click through to your site. Attractive headlines will also ensure that your site’s content performs well in search, a factor that will increase your visibility. Part of on-page SEO involves creating compelling headlines that will stand out in the SERPs and engage users’ interest. Remember to work on your header tags in the meantime.

Image Optimization

Image optimization is an integral aspect of improving the structure and content of the web. As such, you should never underestimate the power of images when it comes to on-page SEO. Using quality and relevant images can make your website more attractive and improve the user experience. However, you should make sure that the images you add don’t compromise your page load time.

SEO is the English acronym for Search Engine Optimization and defines all the optimization activities of a website aimed at improving its positioning in the organic results of search engines such as Google and Bing.

The website optimization process involves 3 activities:

Technical Optimization

This step allows search engines to access and index the pages of your website correctly. SEO also means adopting innovative solutions such as AMP to respond to the evolution of user research. For Search Engine Optimization this is important.

Content Creation

The contents of your website will have to respond to different research intentions. If they are appreciated by users, they will also be appreciated by search engines, because they know they have provided the best answers to their questions.

Content Promotion

Promoting content designed to be shared is a fundamental phase for the success of your SEO campaign. Being quoted with a link from authoritative sites is an unequivocal way to communicate to Google that yours is a quality website.

We can therefore say that SEO is a perfect combination of technical optimization and marketing strategy.

How Google works

Before starting to optimize a website, you need to understand how search engines work:

Scanning or Crawling – Google scans the Web for new content with sophisticated programs called crawlers. Once new pages are found, the spiders follow the detected links to discover new content in a continuous chain process.

Indexing or Indexing – Google stores a copy of the crawled content in an index. The index is stored in high-powered servers so that it can be found in real time.

Positioning or Ranking – When the user carries out a search, the algorithms of the search engines evaluate on the basis of the positioning factors, which contents best respond to his information question.