If the creation of content is a very good strategy to improve the visibility of companies, the time invested before being referenced can be long, even very long. For entrepreneurs who are just starting out, or for those who wish to support their efforts, PPC (Pay per click or Cost Per Click) campaigns are opportunities not to be overlooked to obtain immediate results. Find out how to intelligently use PPC campaigns to boost your inbound marketing strategy.

Many professionals consider search engine optimization (SEO) a priority for their business. They are obviously right because, with the new updates of the Google algorithm, content creation has become essential if you want to appear in search engine results.

But Natural Referencing (SEO) Has A Downside.

That takes time. Between the creation of content, the creation of a community, the constitution of a database, the optimization of referencing, the time for the engines of Google to notice the changes. Conversely, PPC campaigns offer instant results. Exploiting the benefits of inbound supported by PPC campaigns can be a good way to increase your visibility.

What is a PPC (Cost per Click) campaign?

PPC campaigns are advertisements based on click-bidding. That is, you pay when the user clicks on your ad. These campaigns are mainly offered by search engines (Google, Bing) to appear in paid results but not only.

To develop their business, social networks have also developed PPC campaign management services for companies. Thus Facebook, Twitter, Instagram monetize the visibility of companies on their platform at a high price. With the general decrease in the reach rate on social networks, it becomes almost impossible to escape it.

Amplify Your Efforts with PPC Campaigns

If inbound marketing offers a new approach to marketing that opposes outbound marketing, PPC campaigns are great ways to amplify your content creation. Unlike inbound marketing strategies which mainly rely on content and natural referencing to develop the visibility of companies, PPC campaigns have immediate effects.

Businesses, especially small and medium-sized ones, can greatly benefit from advertising with PPC (Pay Per Click) marketing campaigns.

A successful PPC campaign can bring more profits in a shorter time than any other online promotion method, as well as help your business grow; in practice it is the ideal tool to reach the target audience at the right time. 

Before talking about its benefits, let’s analyze what it consists of.

Important PPC Advertising Basics 

Pay Per Click or PPC is a tool you can use to promote your business online.The PPC model works in a simple way and this is the main reason for its great popularity: in practice you manage your ads and the amount you pay at the end will depend on the number of people who have actually clicked on your message. 

Reach the right audience 

During a PPC campaign, you choose when and where your ads will appear based on numerous factors such as location, website, keywords, time, data, device, and so on.

This type of flexibility allows you to segment your market and get the visibility you want by reaching the right audience. 

The visibility of the brand 

Using PPC campaigns to target keywords related to your industry can be a good idea as it allows people searching for those keywords to constantly see your ads. While generic keywords don’t generate high sales, they can help your brand reach more and more potential users and position your brand as an authoritative brand in the relevant industry. 

Faster and more measurable results 

No other tool is faster than PPC advertising for creating promotional campaigns and for achieving results in a short time.

If you already have your business website up and running, you can simply create ads and run them on the best platforms to see increased inbound traffic.

PPC advertising is very efficient to reach your target quickly, and it must also be taken into account that whatever you do, you have the ability to control your goal in a clear and measurable way as, with the right configurations on the control panels, you can measure virtually everything related to your PPC campaign, including profits, costs, clicks, views, visits, and more.