More and more we see foreign terms being popularized in our language, ported or not.

But do you know what it means and how important it is to your company?

Believe me, it can make a difference in your business. We explain better. Use of CRM Development is important there.

What Is CRM?

In free translation, it means “customer relationship management”. In practice, they are ordered efforts to get to know him in a deeper way and to allow contact with him in an automated way . In other words, it includes a tool, which is also called CRM.

In a nutshell, this small acronym refers not only to a concept that puts the customer or  prospect at the center of the company’s actions, but also indicates specific practices and platforms aimed at facilitating this work.

How It Works?

Managing the relationship with the client / prospect is an ongoing process , which depends on the right technology, the proper recording of information, the good use of the platform by the team, the constant analysis of the data and decision making in the face of the scenario found.

This flow is renewed at all times, providing consistent subsidies for the planning and development of strategies. And this is possible because, in addition to organizing data about customers and leads, the CRM system also enables the crossing of information.

There are several developers on the market today who offer versatile and practical solutions to bring the house up to date and expand the horizon of results. However, it is worth remembering that, as technological resources advance rapidly, it is important to keep tools and practices always up to date.

Conclusion

In other words, it is cheaper to understand your customers and strive to surprise them, than to go after new ones. Therefore, CRM is the key to providing an “x-ray” of the contacts you already serve, or even those who are prospects and leads. The tool allows you to follow them in their evolution, showing an overview of your favorite products or unfinished purchase processes, for example. Thus, there is a clear path for your remarketing campaigns and to obtain the much desired loyalty.