Need Mobile Apps That Really Deliver? Try These
Today, there is no longer any doubt about the importance of having a site accessible by mobile, whether responsive or dedicated. However, there are still some advantages with a mobile app over a mobile version of a site.
- Increase Brand or Company Awareness
Having an application makes your company, your brand or your union a modern player and close to its consumer. The launch of a mobile application is more talked about than the launch of a new site.
- Retain the Customer
Our smartphone is always in our pocket. And yes, having an application allows consumers to have access to your news, your store or all your content anytime, from anywhere. Due to this proximity, this makes it a very good relational marketing tool.
- Improve Accessibility
Websites are often designed first in their desktop version and then adapted to mobile by responsive design. Although “Mobile First” practices are being put in place to design new web projects, this does not yet concern the majority of sites and we are very far from it.
- Send Push Notifications
While the open rate of marketing emails is at its lowest, that of push notifications is over 90% with a conversion rate 4.5 times higher. Sounds, vibrations, banners or pastilles, the choice is wide to attract the attention of the mobile user. Be careful not to overdo it, you have to be present without “disturbing” several times a day. In the process of Mobile App Development this is most essential.
- Create Bridges between Digital and Physical
Fashion is “click and collect” and retailers increasingly want to create links between their on-line and off-line systems. Thus, after a purchase in store, you can send a notification to the customer to rate the product or service on the dedicated application; thanks to the geo-location system, you can send targeted promotions to customers who approach the point of sale.
- Disconnect From the Internet
An application does not always need to be connected to the internet or to the 4G network. 99% of people in the metro look at their smartphone at least once. Take the opportunity to offer them content that does not require a connection.