Smartphones are becoming increasingly prevalent in society, and many of our needs may be met quickly and simply through the use of mobile applications. It is possible to use them to pay bills, order a plate of food, conduct bank transactions, meet new people, and even learn a new language while travelling.

It is precisely for this reason that the creation of business apps is becoming increasingly important. Although many entrepreneurs believe that developing an app for their businesses is important and useful, many others are unsure of whether this is the case. This is critical in the Mobile App Development.

At What Point Should A Firm Consider Investing In Mobile Application Development?

Despite the fact that it is becoming more popular, it requires a great deal of preparation for an application to be truly helpful and fascinating inside a company’s business goals and not simply a “fad” that will merely squander money without generating any type of return on the investment.

In order to determine whether your consumers truly require and appreciate a mobile application, you should first determine whether they are able to satisfy all of their expectations and wants through the company’s website or other methods of communication.

When it comes to business clients, an application must always be tailored to match their requirements. It should be both functional and engaging, allowing them to become more engaged with your brand. In this approach, organisations may utilise apps in a variety of ways, including for the purchase of products and services, for entertainment, and social networking.

Furthermore, it is critical that the firm already has this concern for online and digital marketing ingrained in its “DNA.” To do this, you must complete your homework by developing a responsive website that provides an intuitive user experience as well as highly engaging communication, both on the website and on social media networks. Customers will only be inspired to download the programme and continue engaging with the firm when this has occurred.

Conclusion

Consider the following scenario: If a competitor offers an application, but nearly no one uses it, this might suggest both difficulties with the development of technology and a lack of maturity on the part of the general public, who prefers to utilise alternative solutions instead of the application. Finally, attempt to concentrate your efforts on determining what sort of experience you want to provide your consumers through the development of an app.

The world we live in and the way we interact with everything around us changed drastically after the launch of the first iPhone, in 2007. Since then, the use of mobile devices and applications and their relevance in everyday life people is more evident than ever. But you must be wondering why creating an application for your business is important, right? If you really want to know, read on and see 4 reasons to develop an application for your company. Is ready?

Complement Desktop Presence with Mobile

Stop for a moment and think about how things were until very recently. Certainly, you will remember that people turned to desktops to do research, access online chats, or perform other activities that required an internet connection which, by the way, was not such things.

However, the internet has evolved, and with it came globalization that encouraged the fall in the prices of technological products. And at the same time, people’s need for real-time information has grown. Understand that, these days, it is almost impossible to live without being connected to the internet. The power of this tool enables a series of facilities that, until recently, were unimaginable, and its benefits can be used in virtually any situation. There the Android App Development  works perfectly.

As a result of all this, the cell phone is no longer an object of desire and has become a necessity for people. And this is reinforced by data:

• A survey found that people now spend more time connected to their cell phones than in front of a computer.
• A similar study showed that the use of smartphones to surf the internet surpassed the use of desktops: a drop of 88.4% in the use of desktops in 2013. On the other hand, the cell phone is used by 92.5% of households in northeastern country to access the internet.
• From 2005 to 2016 there was a 142% increase in the number of 10-year-old children who have a cell phone;
• The use of 3G and 4G networks is routine in 62.8% of the homes that access the internet in this country.

Therefore, if your company is already investing in its presence on desktops, these numbers show that the time has come to evolve and also offer its own application to its customers.

Today, there is no longer any doubt about the importance of having a site accessible by mobile, whether responsive or dedicated. However, there are still some advantages with a mobile app over a mobile version of a site.

1. Increase Brand or Company Awareness

Having an application makes your company, your brand or your union a modern player and close to its consumer. The launch of a mobile application is more talked about than the launch of a new site.

• Retain the Customer

Our smartphone is always in our pocket. And yes, having an application allows consumers to have access to your news, your store or all your content anytime, from anywhere. Due to this proximity, this makes it a very good relational marketing tool.

• Improve Accessibility

Websites are often designed first in their desktop version and then adapted to mobile by responsive design. Although “Mobile First” practices are being put in place to design new web projects, this does not yet concern the majority of sites and we are very far from it.

• Send Push Notifications

While the open rate of marketing emails is at its lowest, that of push notifications is over 90% with a conversion rate 4.5 times higher. Sounds, vibrations, banners or pastilles, the choice is wide to attract the attention of the mobile user. Be careful not to overdo it, you have to be present without “disturbing” several times a day. In the process of Mobile App Development this is most essential.

• Create Bridges between Digital and Physical

Fashion is “click and collect” and retailers increasingly want to create links between their on-line and off-line systems. Thus, after a purchase in store, you can send a notification to the customer to rate the product or service on the dedicated application; thanks to the geo-location system, you can send targeted promotions to customers who approach the point of sale.

• Disconnect From the Internet

An application does not always need to be connected to the internet or to the 4G network. 99% of people in the metro look at their smartphone at least once. Take the opportunity to offer them content that does not require a connection.