In the world of digital marketing, there are countless strategies you can use to market your business. Popular strategies today include SEO, paid search, social media marketing, and others but many marketers ignore one of the most important and effective digital marketing channels: mail. Here are the 4 biggest benefits of Email Marketing.

1. Ultra-Targeted

Unlike other advertising methods, such as billboards or radio ads, email marketing only reaches customers who already know you. Segmentation is another targeting feature that takes your strategy to another level. This refers to the practice of breaking down your subscriber list into individual segments, and sending emails that are more relevant to everyone’s members.

• Cost Effectiveness

Another point that makes email marketing particularly beneficial is the cost. Email marketing is one of the most affordable and reliable ways to sell your business’s products and services online.

• Traceable

Sometimes it can be difficult to see exactly how users are interacting with other marketing strategies. For example, there is no way to know how many people see the billboard you posted on the side of the road except your increase in sales. But even then, you can’t be sure that those sales have something to do with your billboard, or if it’s just a coincidence.

• The Highest King

Perhaps the best benefit of email marketing is its incredible ROI. Due to its low cost of use, it’s easy to get a much higher ROI with email than any other channel. In fact, email marketing campaigns generate an average ROI of 3800%, allowing your business to generate $ 38 for every dollar you spend. The four benefits of email marketing that we’ve listed above are just a few of the many that you can experience with email marketing, but just to touch on the rest, let’s take a look at some of the top stats.