To create a perfect logo, it must be evocative, memorable and timeless. Indeed, your logo represents your DNA; it is the first step to create a brand and the cornerstone of your visual identity. How does this translate in practice? What fundamental rules must be observed and which mistakes to avoid?

Be Inspired By the Codes of Your Industry (Without Copying.)

Each sector of activity has codes and this observation also applies to logos. Colors, shapes, and typography are often similar in luxury goods, for example, where brands favor a sober typography, the color black and minimalist Logo Designing, which are not the case for logos in the health sector, which are more symbolic. Other implicit rules apply in the field of insurance or banks: blue, the color of trust par excellence, is preferred by almost all brands.

Choose Your Colors Carefully

The choice of colors for a logo is extremely strategic. Indeed each color has a meaning; a gray logo for example will more easily evoke sobriety and elegance than a bright orange logo. We have also summarized the meanings of colors in computer graphics, so that you have all the cards in hand when defining the chromatic range of your logo. You can bet on a united logo, which has the merit of being more easily identifiable and of not confusing the messages, this is also the choice of 59% of the logos created between 2018 and 2019 according to our study carried out by marketing professionals. The duotone is also very popular. In general, it is best to use no more than 3 colors as this may sound fancy. The gradient trend, that is to say color gradients is a great way to mix several colors while avoiding the rainbow effect.

Make the Right Choice of Typography to Create a Logo The font of your logo is not a trivial choice; it also contributes to your brand image. Sans-serif, serif or handwritten typography, each one evokes different values; it’s up to you to choose the one that best suits your brand. Current typography trends can also provide you with a case for one or the other. Finally, do not mix more than 2 typographies for clarity.