The Logo Deigning, which is the brand’s definition of a company, is a complicated process that involves a series of detailed investigations to ensure you have the greatest possible impact on the potential audience. If this delicate operation is properly structured, the culmination will be a powerful brand, whose image is distinctly perceived among all the others. Where branding includes a series of logistical and variable-term planning choices, an aspect not to be underestimated is the so-called  brand identity , that is all those visual aspects that characterize part of the brand as a whole; among these visual aspects, the logo is certainly the most important – together with the coordinated image .

Coordinated image: what it is and how it is structured

The concept of coordinated image is closely linked to symbolism, to the semantic juxtaposition that naturally occurs at first glance with the logo: the company expresses itself by condensing itself into a symbol and synthesizing values ​​and objectives within it.

Last Words

The choices that revolve around the construction of a good coordinated image are the subject of long studies on elements such as color, perception, style and coherence. Just the consistency, in this case, is the key element that guarantees a sense of compactness and uniformity between the purely visual aspects of the brand and those more ethical or inherent to the field of the company’s operations. The process of creating the coordinated image develops from an initial analysis and collection of information – in which tastes, preferences, trends and reference audiences are detected and continues for the creative phase, dedicated to the conception and graphics design; to conclude, a projection is made, or a sort of forecast of the audience’s response, until the final publication is reached.