Everything changes very quickly. The old is replaced by the new, nothing in the world stands still. This also applies to promoting a business on the network. A new era has come – digital marketing. In this article we will examine in detail the concept of digital Marketing services, as well as which channels, services and tools are used in digital marketing.

Digital Marketing – what is it?

Translated from English, digital (digital) is digital. Accordingly, digital and marketing is digital marketing. That is, brand promotion and customer acquisition using all possible digital channels – social networks, the Internet, e-mail newsletters, contextual advertising, content marketing, etc. It also uses other tools to help attract customers from offline environments – SMS, mobile applications on phones. In a word, this is a comprehensive promotion of a product or service through various types of marketing (online + offline).

Digital marketing strategy

At this stage, you need to formulate the goals of the digital Marketing services strategy, taking into account all the business goals of the organization.

CA detection

• determine the target audiences and events that I will become a conversion for these groups
• formation of UTP
• analysis of tools and technologies

Carefully analyze the company’s external and internal digital instruments and channels. Also appreciate the available but not yet used. Formulate goals, objectives and main challenges for each channel (website, social networks, mobile devices, CRM, ERP, etc.)

Content strategy

The content strategy needs to be carefully developed: to consider in detail the tonality, audience, method and time of content delivery. And, most importantly, not to deviate from the goal is to communicate effectively and appropriately with users.

Execution

Prioritize tasks based on their urgency, importance, timeline, budget, and other available resources. Then distribute them among the employees and arrange the KPIs.