Mobile applications are already part of the reality of the business world, following the irreversible trend of massive presence of technology in people’s lives. That is why it is not an exaggeration to say that a company that does not enter this mobile dynamic, in which services are offered on mobile devices, processes are carried out there and communication between all the actors involved in the business, is bound not to keep pace with the digital age.

Uses this type of resource

To give you an idea, the Brazilian has already joined smartphones to perform daily tasks. Far beyond social networks, today cell phones and tablets are used to pay bills, make purchases, book movie tickets, check in with airlines, maintain personal and professional relationships. For Mobile App Development this is important.

• And as a company is made up of people, it is necessary to adapt the corporate environment so that it adheres to the social context produced by the group of individuals that compose it and by others who are outside – as a customer, supplier, competitor or partner.
• Given this scenario, this post addresses the importance of mobile applications for companies. Those who believe that this is the way to innovate business models and those who are still not convinced of that too! – are invited to this reading!

The importance of worrying about mobile apps these days

To convince a manager that something needs to be done, it is best to present him with statistics. And the numbers on cellphone growth and the mobile app market show that the market is moving in one direction: business growth is within reach, at the touch of a screen on a mobile device.

When the spotlight is directed at young people of the so-called millennial generation, the average rises to four hours connected to a mobile device. In addition, the brand of use of about eight apps a week, with an increasing volume of downloads of mobile programs, shows the power that the mobile application development market is becoming.

When programming native apps, the programmers try to reduce the functionality of an application to the essentials. The different operating systems of the manufacturers, such as Android & iOS, are not compatible with each other:

Android

The Google operating system is used for most mobile devices. Many manufacturers of mobile devices and smartphones, including Samsung, HTC and Sony, use this operating system for their products. In the Play Store, apps are offered directly by Google that only run on Android systems. However, the individual manufacturers also mostly operate their own shops in which they offer apps. To develop apps for the Android system, Java skills and the Android SDK are required.

IOS

The Apple operating system is used on iPhones, iPad and iPods. The rights of the operating system are exclusively with Apple, so that no other manufacturer can equip their devices with this operating system. The apps are only offered in the Apple app store. In order to be able to offer programs in the store, the programmer must register as a developer at Apple (Apple Developer Program) and pay an annual fee. When selling the apps, additional fees apply. In order to program native apps for the iOS operating system, the developer needs a computer with Mac OSX. The required programming environment XCode only runs on Apple computers with the OSX operating system. In XCode, the software can be developed with the programming languages ​​Objective-C and Apple’s own Swift.

There are also ways to install the Apple operating system on other computers, but this requires a high level of technical know-how and the systems often do not run smoothly.

Other Operating Systems

There are a few other operating systems that do not have a large market share. All have their own programming environment and their own stores in which apps are offered. In Mobile App Development this is most essential.

Benefits of Native Apps

Complex and computationally intensive apps that have been developed for a specific operating system can take advantage of the operating system in a targeted manner. Hardware such as cameras, sensors, screens and so on can usually be addressed directly. For a long time, native programming environments were the only way to efficiently implement complicated apps.

Smartphones are increasingly present in society – and many of our demands can be easily resolved using applications. With them it is possible to pay bills, order a plate of food, carry out bank transactions, meet people and even learn a new language.

Precisely for this reason, the development of applications for business has gained more and more importance. However, many entrepreneurs have doubts as to whether it is really necessary and advantageous to develop an app for their companies. For Mobile App Development this is important.

When should the company invest in application development?

Despite being on the rise, it takes a lot of planning for the application to be really useful and interesting within its business strategies – and not just a “fad” that will only waste money without bringing any kind of return.

• Therefore, the first question you should ask yourself is whether your customers really need an application and whether they value this option, or if, otherwise, they are able to meet all their demands and needs through the company’s website or other ways of communication.
• An application must always be geared to meet the demands and needs of business customers, becoming an item that facilitates and also helps to involve these people with your brand.
• Thus, applications can be used in different ways by companies such as for the purchase of products and services, for entertainment or for social connection.

In addition, it is of paramount importance that the company already has this concern with online and digital in its “DNA”. This means doing your homework, with a responsive website, with intuitive experience and highly engaging communication, both on the website and on social networks. Only after that, the customer will feel motivated to download the application and continue communicating with the company.

Conclusion

For example, if the competition offers an application, but almost nobody uses it, this can indicate both problems in the development of technology, as well as a lack of maturity of the public, who prefer to use other solutions instead of the app. Finally, try to focus your efforts on understanding what kind of experience you want to offer your customers by creating an app.

These small devices are now part of our daily lives, both personally and professionally, especially through mobile applications.

These software are multiplying and their usefulness is more and more obvious to manage daily life. To this end, any business must ask itself the following question: should we launch a mobile application?

However, there are several good reasons you should consider creating a mobile app. For Mobile App Development this is essential.

A privileged contact with your customers

Thanks to a smartphone application, you no longer need an intermediary! You are in direct contact with your potential customers.

Unlike the Internet or social networks which put you in constant competition with other players in your field of activity, the mobile application offers privileged contact with your customers.

Depending on its nature, the application can also be a gateway for your prospects. By knowing how to be useful, you make potential customers want to know more about you and use your paid services.

Marketing at reduced cost

No more expensive advertising via traditional communication channels or 4 x 3 signs posted in the streets:

Mobile marketing allows even small businesses to promote them without investing colossal sums of money.

• As intimate as word of mouth, and as effective as a large-scale marketing campaign, the development of a mobile application reaches a wider target audience, while remaining financially and technically accessible: it is even possible to generate an application without developers.
• We are not teaching you anything: social networks and mobile applications have become real references in terms of information and communication.
• By developing a mobile application related to your business, you show that you are trendy, that you know how to adapt to the lifestyle of your customers.

Indirectly, this has repercussions on the image of your company: you become a modern brand, able to meet the new needs of its consumers.

When you commission an app, a fundamental question arises at some point: native app development or hybrid app development?  As a customer, you may have a clear idea of ​​the functions of the desired app and what goals you want to achieve with it. Your decision to develop an app is mostly based on the advantages of smartphones. They accompany us almost the whole day and the little helpers the apps can be used anywhere.

However, the world of smartphones is separated into two basic parties. The difference is made by the operating system with which the cell phones are operated. On the one hand there are smartphones and tablets from Apple that use the iOS operating system and on the other hand there are devices with the Android operating system.

In order to make your app accessible to all users, you must either have the software programmed in two versions (native app development) or commission hybrid app development. With hybrid app development, programming is carried out right from the start so that the app can run on different operating systems. You can then offer the app to all customers, regardless of manufacturer and operating system, and even as a web application.

Mobile Apps: The Difference to Normal Software

Most people use the term “Mobile App Development” quite naturally in their everyday lives. Basically, they belong to the software group. The word app is the short form of the English word “application software” and describes application programs that can be used on computers, smartphones and tablets.

The big difference to the software on computers is that they are mostly smaller programs that equip the end device with additional functions. Apps offer certain additional functions and are usually not required to take over functions of the operating system. The range of functions of apps basically depends on the programmer’s imagination or the wishes of the customer.

When developing apps for mobile devices, however, very special requirements are placed. The applications must be designed with the smaller storage space on the devices and also be easy to use with the smaller screens of the mobile devices.

The more often an app is to be used by customers, the more requirements it has to meet. If time-critical functions are to be offered and customers use the app for several hours a day, the app has to be fast and work without delay.

Today, there is no longer any doubt about the importance of having a site accessible by mobile, whether responsive or dedicated. However, there are still some advantages with a mobile app over a mobile version of a site.

1. Increase Brand or Company Awareness

Having an application makes your company, your brand or your union a modern player and close to its consumer. The launch of a mobile application is more talked about than the launch of a new site.

• Retain the Customer

Our smartphone is always in our pocket. And yes, having an application allows consumers to have access to your news, your store or all your content anytime, from anywhere. Due to this proximity, this makes it a very good relational marketing tool.

• Improve Accessibility

Websites are often designed first in their desktop version and then adapted to mobile by responsive design. Although “Mobile First” practices are being put in place to design new web projects, this does not yet concern the majority of sites and we are very far from it.

• Send Push Notifications

While the open rate of marketing emails is at its lowest, that of push notifications is over 90% with a conversion rate 4.5 times higher. Sounds, vibrations, banners or pastilles, the choice is wide to attract the attention of the mobile user. Be careful not to overdo it, you have to be present without “disturbing” several times a day. In the process of Mobile App Development this is most essential.

• Create Bridges between Digital and Physical

Fashion is “click and collect” and retailers increasingly want to create links between their on-line and off-line systems. Thus, after a purchase in store, you can send a notification to the customer to rate the product or service on the dedicated application; thanks to the geo-location system, you can send targeted promotions to customers who approach the point of sale.

• Disconnect From the Internet

An application does not always need to be connected to the internet or to the 4G network. 99% of people in the metro look at their smartphone at least once. Take the opportunity to offer them content that does not require a connection.

What makes a good corporate website today? The virtual presence offers a multitude of possibilities that need to be used properly. Gone are the days when it was only important to be present. Today you have to impress, right down the line. It is not always easy to meet the demands of the users, but with regard to your objective to win customers and increase the popularity of your site – it should be the focus.

Building a Website

Building your website is essential as you first need to attract visitors and then captivate them with the content. To do this, you have to pay attention to a few things when setting up and, of course, later with the content.

Very important for all your content: Use the power of words correctly. Put yourself in the shoes of your customers when creating your texts. Complicated technical terms and jargon are unsuitable. Adopt the customer’s language. This also pays off when “being found”. Choosing the best Website Designing Services is essential here.

Who Is Your Target Audience? Who Is Looking At Your Page?

Depending on which products and services you offer, you also have a very specific target group that you want to address with your site. Therefore, it is important that you target the page to this target group and not try to reach all potential customers worldwide. This would only get you bogged down and your website would become too unspecific.

A useful preparatory work is to define your own target group according to types, so it becomes more tangible and this makes it easier for you to find a tailor-made communication strategy. A practical tip is to put together a daily routine for your potential clientele in which you should answer the following questions about your target group:

• What are the habits?
• How is everyday life like?
• Which leisure activities are practiced?
• What are the interests?
• What is my product or service used for?
• What needs does it meet with my customers?

Use the knowledge to communicate your content accordingly. Make sure to keep in mind: the spice is in the brevity.

What Does The Visitor Expect? If the visitor found you because your products appeal to them, then they can expect helpful, detailed and up-to-date information, low prices, maybe special offers, and good service. Everything you would expect as a customer if you were looking for a product. All you have to do is put yourself in the shoes of your potential customer. And preferably something that cannot be bought from the competition.

elopment

Mobile applications are indeed a part of the reality of the corporate world, as a result of the irreversible trend of increased technological presence in people’s daily lives, which is unstoppable. As a result, it is not an overstatement to say that a company which does not participate in this mobile structure, in which services are provided on mobile devices, practices are carried out on mobile devices, and interaction between all parties associated with the business is carried out on mobile devices, will be unable to keep up with the digital age.

This Sort of Resource Is Utilized

Consider that the customers have already adopted cellphones for the purpose of carrying out daily activities. Cell phones and tablets are being used for a variety of tasks other than social networking, including bill payment, shopping, movie ticket booking, airline check-in, and maintaining personal and professional connections. This is critical in the Mobile App Development.

Furthermore, because a company is comprised of individuals, it is essential to modify the corporate environment in order for it to conform to the social context created by the set of people that compose it as well as by others who are external to the organizationsuch as customers, suppliers, competitors, or partners.

In light of this situation, the purpose of this essay is to discuss the significance of mobile applications for businesses. This reading is open to individuals who think that this is the best method to create company models as well as those who are still not persuaded of this.

The Significance of Being Concerned About Mobile Applications These Days

It is preferable to give data to a manager in order to persuade him that something has to be done. Moreover, the figures on cellphone growth and the mobile app market indicate that the market is heading in one direction: business growth is within reach, and it just takes a touch of a screen on a mobile device.

When the emphasis is turned on young individuals from the so-called millennial generation, the average amount of time spent linked to a mobile device increases to four hours per day. Apart from this, the fact that an average of eight apps are used each week, with an increasing amount of mobile applications being downloaded, demonstrates the growing importance of the mobile application development industry.