Logo conveys one or more messages and contains the soul of what it represents. Many times we meet clients and professionals who underestimate the importance of having an effective and functional logo, perhaps because they fail to recognize that it is much more than a simple symbol or a small design for its own sake.

The emotion of a Logo

If we think of the big brands, much of their luck lies in the logo that has now become an icon recognizable in its strength and immediacy.

Coca Cola still sports the first logo that dates back to its creation in the late nineteenth century, when it seems that an accountant used a set of characters that were very popular and widespread at the time to give personality and recognition to the mysterious drink, which does not need much explanation. So you can understand how important Logo Designing is.

Other large companies have rightly preferred to represent their growth and evolution, in conjunction with cultural and social change, with a clear or more sketchy transformation of their logo. Suffice it to recall the striking case of our Fiat which has changed a dozen of them since 1899, the year of its birth, until today. For Logo Deigning this is important.

Create an effective Logo for your company

Human beings are primarily moved by emotions that push action, while rationality plays its role in a later step, when it is time to draw conclusions.

Most of the time, before looking at something in detail, we get an idea of ​​what it is. Before we understand, let’s hear.

Whether our business is large or small, its logo must be able to convey positive values ​​and feelings to whom we turn to if we want people not to look elsewhere and choose nothing else.

This is how the importance of the logo comes into play, which with its immediacy must reveal the identity card of the company, and its history.