You’ve heard the term “SEO” before, but you don’t know what it is or if you need to know it. This video provides an overview of how SEO works and why it matters.

What is search engine optimization (SEO)?

Search Engine Optimization (SEO) is the set of techniques aimed at improving the internal and external aspects of websites in order to boost their organic visibility in search engines. SEO takes care of modifying the HTML code of websites to optimize their performance in search engines, then promotes them to increase their importance on the web.

Once the search engines detect the presence of your website, they analyze its content and index its information. This content analysis allows search engines to determine when and where that website should appear on the results page.

The content of web pages (the text displayed on them) must be welcoming, detailed and within reason contain as many site keywords as possible.

Some search engines, including Google, pay special attention to the number of websites that link to yours in order to determine its importance and rank. These external links are called back links.

Why should I care about SEO?

In the real estate world, it is well known that location is the most crucial criterion for the value of a property. The same goes for the placement of your website on search engine results pages. Studies show that the better sites rank in these results, the more traffic they get.

Quality traffic leads to higher revenue and spreads advertising. Search engine traffic can be the determining factor in the success or failure of a business.

The goal of SEO is to get your website to the first pages of search engine results. It is not easy. Improving a website’s ranking takes a lot of time and constant adjustments.

The visibility in the search engines ( Search Engine Visibility ) is used to guide you in optimizing your website for inclusion in search engines. Search Engine Visibility analyzes your website using various rules based on what search engines see when they come to your site. The results of the analysis are then reported to you and measures are proposed to you to optimize the site.