Email marketing is an important lever to activate and you must create effective campaigns to achieve this goal. Many tools are at your disposal but a good knowledge of the issues and practices is essential.

Email marketing, an effective lever at the service of the company

The definition

The Email Marketing or email marketing is defined as the design and sending emails as a direct marketing channel. It is a means of mass communication whose objective is to promote a brand, a product or a service to your contacts. These contacts can be your prospects, your customers, your partners or even your ambassadors. E-mailing is a generic word that brings together several types of electronic mail.

The objectives of email marketing

Email is at the heart of all phases of customer relations: prospecting, conversion, loyalty. It is the most widely used marketing medium because it is easily accessible, including by audiences unfamiliar with the Internet. According to a SNCD Email Marketing Attitude BtoC study, 90% of Internet users consult their main address at least once a day. 45% of them manage their purchases from this same address. If you haven’t yet developed an email marketing strategy, then you are losing sales opportunities.

Email marketing is an effective tool for addressing various targets, prospects and other Internet users recruited from address databases. The first objective is direct sales. The commercial e-mailing then contains all the useful information on the products. You can optimize your messages with promotional coupons or create emergency shopping situations to destock in a few hours.

Conclusion

Another objective is the development and enrichment of the customer relationship. It is a question of providing interesting information, of stimulating the customers who see regularly pass before their eyes the name and the image of the company. It then integrates it into its references and can call on the company. It is a means of loyalty that increases the reputation and attachment of customers. For this objective to be achieved, emailing campaigns must be finely paced so as not to appear intrusive or to be declared spam.