The e-commerce industry is growing rapidly from year to year. But that doesn’t mean your ecommerce business will also grow at the speed you want. Whether your sales are lagging behind or okay, most companies want to grow their earnings faster. Good web design is one of the most effective growth tools for an ecommerce business. Every aspect of your ecommerce business should be smartly designed:

• Your company’s logo
• The look of the website
• The ease of use of your website
• The advertising material

Optimize the Loading Speed

Your ecommerce business is only as strong as your website. When faced with clumsy design and painfully slow loading speeds, visitors will leave. Research from Stanford shows that 75% of Internet users judge  a company’s credibility based solely on the design of the website. You will already lose 25% of your potential visitors when your website reaches 4 seconds of loading time. Many ecommerce companies don’t invest enough in website development to overcome this barrier. If your e-commerce website contains data-intensive graphics and photos, it will take a lot longer to load than a sleek, cleanly designed website with minimal graphics. The suggestion here is not that you should remove photos and graphics from your website design. The lesson is to use design elements intelligently for maximum impact and faster loading speeds. For E-commerce Website Design & Development this is essential.

Many Ecommerce Stores Are Photo Heavy

Make sure you minimize your photo file sizes as much as possible while maintaining good quality. The artful and deliberate use of color, white space, and text can be a long process. If you incorporate a few minimal branded graphic elements, you can create a website that is fun to surf. When working with your web designer, you should convey that fast loading speeds are a very high priority. There are free tools to test your loading time.

Remarketing Ads and Email Campaigns

It is cheaper to sell to existing customers than to acquire new ones. If you want to grow your ecommerce business quickly, focus some of your marketing efforts on attracting repeat purchases from your existing customers. Two great strategies for working with existing customers are remarketing ads and email campaigns.

Having a website is essential, not only for companies, but also for personal businesses. For years we have entered what is the digital age, the age of the network, of online connections, and not being an integral part of all this corresponds to a form of isolation that is often harmful to business…

Having a profile and an account or a page on social networks is important, but having your own website is a sign of professionalism : it means having our own URL on which we can put what we want and more represents us, including a e-commerce, with our email boxes that identify us in online communications. For Website Development Services this is most important now.

By developing your own website you can achieve goals:

• you can increase your brand reputation , the knowledge of your services and products
• you can collect contacts and references of potential customers
• a series of communications can be established with interested persons via contact forms and emails
• assistance can be given to acquired customers
• you can sell services and products directly online, 365 days a year, 24 hours a day
• You can do a lot of things!
• Making a website is easy, making a well done website is a different kettle of fish

The development and realization of a website are often presented as something very simple, very easy, a few clicks and that’s it: the site is ready!

To develop an ecommerce there are further assessments to be made

Unlike a presentation website, an e-commerce provides the possibility of making purchases directly online.

Here too there are simple solutions, in a few clicks, at low cost, but is this really how it works?

An e-commerce does not sell alone, a catalog does not load itself, a warehouse does not update itself, and an advertising campaign is not done in a few minutes. Before trying your hand at online sales, you need to make some considerations and preliminary assessments, which a good consultant will be able to indicate to you.