Everywhere the subject is marketing, the term CRM is cited as one of the secrets of efficient management. But after all, what is CRM?

It is an acronym in English for Customer Relationship Management, in the free translation it means something like customer relationship management. Is it clearer what CRM is?

It is quite what the name suggests. Using a CRM system, it is possible to have much more control over the entire internal process of the company and all the moments in which interactions with customers happen, thus generating reports that will make it possible to correct possible problems and even predict behaviors and discover needs. For CRM Development this is important.

CRM system? What is that?

With the use of CRM, the entire service sales or delivery process must be carried out within the tool, from the moment it is just a contact until delivery. And there are many CRM options on the market in three different categories: operational, collaborative and analytical. The best for your business should be chosen according to the nature of the company, maturity and type of business practiced.

There are also different tools that guarantee full integration with ERP and with newsletters triggering systems, for example, streamlining the entire digital strategy, or those that work independently and only manage the salesperson-customer interaction.

Why is CRM important to my company?

All marketing actions, including digital marketing, are born from understanding the needs and desires of customers. The CRM will facilitate this understanding, saving all possible information on the buying process and streamlining the analysis through reports. This will make the actions, in addition to being more efficient, be able to be carried out much faster, guaranteeing better results.

A CRM makes it possible to check common behaviors, discover trends and act much more quickly in different situations.

We are increasingly seeing foreign phrases popularized in our language, whether they are transferred or not. However, do you understand what it implies and how critical it is to your business? Believe me when I say that it can make a huge difference in your firm. We provide a more complete explanation. There, CRM development is critical.

What Is Customer Relationship Management?

It literally translates as “customer relationship management.” In practice, they are directed attempts to gain a better understanding of him and to automate interaction with him. In other terms, it encompasses a tool referred to as CRM. In a nutshell, this abbreviation refers not only to a philosophy that places the customer or prospect at the center of a business’s operations, but also to particular methods and platforms that facilitate this work.

How Does It Work?

Managing the client or prospect connection is a continuing process that requires the use of the appropriate technology, the correct record of information, the team’s effective use of the platform, constant data analysis, and strategic thinking in response to the discovered scenario.

This flow is perpetual, providing constant funding for strategy formulation and development. And this is feasible because the CRM system, in addition to structuring information about customers and opportunities, facilitates information exchange.

There are numerous developers on the business nowadays that provide adaptable and practical options for modernizing the home and broadening the range of possible outcomes. However, it’s worth noting that, as technology resources progress at a breakneck pace, it’s critical to maintain tools and procedures current.

Conclusion

In other words, understanding your consumers and attempting to surprise them is less expensive than pursuing new ones. Thus, CRM is critical for giving a “x-ray” of existing connections, as well as prospects and leads. The tool enables you to track their progress, for example, by providing an overview of your favorite goods or uncompleted purchase procedures. Thus, a clear route exists for your remarketing initiatives and for achieving the highly needed loyalty.

Buying software is a major investment for any business. The effectiveness of business processes and the increase in turnover will depend on it. In the market there are various solutions depending on the needs and requirements of each one: from standard ready-made CRMs to customized ones.

Which one to choose to manage customer relationships? What are the advantages and disadvantages of each choice? Let’s go step by step.

What is CRM software

CRM stands for Customer Relationship Management. Behind this long English terminology lies a whole series of procedures and tools that a company uses to better manage each customer’s information. That said, it might seem like a normal database to store data in. In reality, CRM software is a much more complex program that allows you to study the points of contact with customers in order to create a perfect identikit, understand exactly who they are and establish their real needs. It is the tool with which to obtain the full satisfaction of the buyer and his utmost loyalty.

We can affirm that a company is in possession of this software, when it is equipped with an information system capable of managing the entire Customer Relationship, using this data to create targeted offers with the aim of guaranteeing an increase in sales. In such a fickle and competitive market it is more than ever advisable to acquire a new customer, but above all to have the means and the skills to keep it.

Is Custom CRM Software Really Necessary?

For certain sectors, custom CRM software is not necessary, but simply indispensable. The company has always been in constant evolution! The speed of change is so sudden that it is often difficult to keep up with the times. The same goes for the relationship between company and customer. Today it is increasingly difficult to be able to understand the real needs of the consumer who, in order to better satisfy them, obliges to use new technological tools. One of these is undoubtedly a CRM Development with which you can improve the level of satisfaction and loyalty of customers, with a consequent increase in sales and turnover. It is a very helpful tool, but it is not enough on its own to guarantee adequate results. Behind it there must also be a company and a staff predisposed to change and to use new working methods.

When it comes to CRM, you don’t have to limit yourself to just thinking about software, but about a modern business vision with new implementation strategies and the transformation of business and organizational processes. Just think about the importance social networks play in society . If you want to stay on the market successfully, you absolutely cannot ignore the use of this type of channels; but not only that, you must also organize your website in the best possible way, offer assistance and information services via e-mail and online chat.

CRM and customer care

A CRM software customized for your needs is able to offer you all these services, grouping information, creating a single unified database and inserting automated processes in marketing, sales and above all in the fundamental customer care service.

In the case of rapidly expanding small and medium-sized companies, the use of traditional email marketing is no longer an adequate and sustainable tool in the long term. In these cases, a CRM can allow you that leap in quality, offering you the ability to store and manage information quickly, but above all with maximum sharing between work groups.

Perfect Deals

To understand its importance, it is sufficient to imagine the advantage of having a database at hand with contact and demographic information entered, personal preferences, the history of purchases made, the information requested on certain products, the number of accesses on the company site and what was sought. In a few moments you have a complete picture of the customer! An immediate opportunity to have the consumer’s identikit at hand is being able to offer a support and assistance serviceof great quality. Knowing exactly who the interlocutor is in front of you will make it much easier to answer their questions and resolve any problems. Results that are much more difficult to obtain with other tools, which would require much more execution times.

More and more we see foreign terms being popularized in our language, ported or not.

But do you know what it means and how important it is to your company?

Believe me, it can make a difference in your business. We explain better. Use of CRM Development is important there.

What Is CRM?

In free translation, it means “customer relationship management”. In practice, they are ordered efforts to get to know him in a deeper way and to allow contact with him in an automated way . In other words, it includes a tool, which is also called CRM.

In a nutshell, this small acronym refers not only to a concept that puts the customer or  prospect at the center of the company’s actions, but also indicates specific practices and platforms aimed at facilitating this work.

How It Works?

Managing the relationship with the client / prospect is an ongoing process , which depends on the right technology, the proper recording of information, the good use of the platform by the team, the constant analysis of the data and decision making in the face of the scenario found.

This flow is renewed at all times, providing consistent subsidies for the planning and development of strategies. And this is possible because, in addition to organizing data about customers and leads, the CRM system also enables the crossing of information.

There are several developers on the market today who offer versatile and practical solutions to bring the house up to date and expand the horizon of results. However, it is worth remembering that, as technological resources advance rapidly, it is important to keep tools and practices always up to date.

Conclusion

In other words, it is cheaper to understand your customers and strive to surprise them, than to go after new ones. Therefore, CRM is the key to providing an “x-ray” of the contacts you already serve, or even those who are prospects and leads. The tool allows you to follow them in their evolution, showing an overview of your favorite products or unfinished purchase processes, for example. Thus, there is a clear path for your remarketing campaigns and to obtain the much desired loyalty.

Much is said about what CRM is today, but what exactly does CRM mean and how to use? See this definition of CRM:

CRM: Customer Relationship Management (or Customer Relationship Management, in Portuguese) is an approach that places the customer as the main focus of business processes, in order to understand and anticipate their needs, so as to serve them in the best possible way.

Okay, you get the concept of CRM. But what is CRM Development in practice? Is the concept related to any tool? What is it for and besides, how to use CRM anyway? Check out everything about CRM in this blog!

What Is CRM: All About Customer Relationship Management?

As you have seen, the acronym CRM stands for Customer Relationship Management or Customer Relationship Management, in Portuguese. At its core or in concept, CRM is a customer-focused business strategy. In other words, the company’s actions are focused on customer needs, rather than the products themselves. Thus, this strategy encompasses the areas of marketing, sales and customer service. But do not confuse the strategy with the CRM systems which allow the most effective application of the CRM strategy.

The Interaction Systems

Among the interaction systems, for example, are the automation systems of the customer service channels (Call Center), cash front systems (POS) and those systems used by the commercial team to record sales or schedule deliveries, known as “Sales Force” or Sales Force Automation (SFA).

Knowledge Acquisition Systems

Knowledge acquisition systems are those used to analyze data that has been collected by the Call Center, the cashier or the SFA. These systems assist, for example, in the study of transaction data (such as sales made) and relationship data (such as customer service through SAC). This data is processed and presented in the form of reports and graphs for decision making. The company can use it to segment customers, plan campaigns and stay on top of sales and relationship processes. When CRM data on customer service is analyzed, staffs have access to each customer’s history, which cases are in progress and which has been finalized, who made the last call, whether customers are satisfied with the products or services offered and efficiency of the company support team.