So that the introduction of a CRM system brings benefits for your company, your employees, partners and customers, various aspects can be taken into account in the selection and implementation.

 Strategy: Rethinking In Your Head

CRM i.e. customer relationship management (customer relationship management) means that processes are consistently aligned with the customer. The customer is not interested in departmental barriers, data islands or communication silos. If something doesn’t work in the interaction with the company, the company as a whole is affected regardless of who has just spoken to the customer and who is “to blame”.

This once again illustrates the holistic nature of a CRM Development system. When introducing CRM, you should therefore not only include those groups of people who are to work with the CRM system, but also all other departments and people for whom the system is relevant or of interest.

There Can Only Be One Central Data Pool

Many salespeople manage contacts in Excel or Outlook. In everyday life, however, necessary information, e.g. B. from inventory management, be available in the CRM system, because a high level of customer enthusiasm and satisfaction can be achieved when all relevant information is available in dialogue. Employees must be willing to enter data into CRM software and then benefit from it.

Define the Sales Process

Define a clear new customer acquisition and sales process in a flow chart:

• Where do you generate new leads?
• How are leads qualified and enriched?
• What requirements must be met so that a qualified lead can be passed on to sales as an opportunity to be actively approached?

Note that 57% of the sales process has already run before a buyer in the B2B area contacts a sales representative and 90% of buyers inform themselves online in advance. The figures show very well that not only is a sales process important, but that it is also highly relevant to establish early contact with potential customers.

If the potential customers have done enough research and are ready to get in direct contact with companies, they will turn to the providers who they noticed during the research process and from whom they received support.

Sometimes it is funny to note that many sales professionals refer to CRM as a technology and not as a way to put the customer in the company’s attention to get to know them deeply and meet their needs in the best possible way. There is no point in having an excellent CRM system if you do not know how to use it properly.

Bonus: make your team achieve high sales performance with our CRM platform.

Create An Account

Currently, CRM (Customer Relationship Manager) or customer relationship manager has become increasingly adopted in companies of the most varied sizes and segments.

As its name suggests, CRM Development is a concept that is based precisely on the relationship between customers and the company. With technological advances, more and more types of CRM are being created, tools are improving and CRM strategies can be adopted more easily.

But what factors can a CRM system really help a company with? How to use CRM as a business strategy? More than boasting a technological tool, how does CRM effectively contribute to attracting, winning, retaining and retaining customers?

Get to know, in this article, 9 CRM strategies that will definitely improve the relationship with your customers and make your business more profitable.

CRM Strategies

Combining technology and sales techniques is one of the great advantages of CRM, sharpen your knowledge and enjoy: 23 sales persuasion techniques to help close more deals

CRM strategies facilitate processes and bring positive results in companies’ sales by improving the relationship with the central point of every business: customers.

Know some of the strategies that you must implement in your company if you want to generate more results with CRM techniques.

Plan your sales

To plan. This is a fundamental step, which is often done wrongly or without the necessary effort in a company. Wanting to put sales techniques and activities into practice as quickly as possible is very common, only it does not bring results.