SEO is the English acronym for Search Engine Optimization and defines all the optimization activities of a website aimed at improving its positioning in the organic results of search engines such as Google and Bing.

The website optimization process involves 3 activities:

Technical Optimization

This step allows search engines to access and index the pages of your website correctly. SEO also means adopting innovative solutions such as AMP to respond to the evolution of user research. For Search Engine Optimization this is important.

Content Creation

The contents of your website will have to respond to different research intentions. If they are appreciated by users, they will also be appreciated by search engines, because they know they have provided the best answers to their questions.

Content Promotion

Promoting content designed to be shared is a fundamental phase for the success of your SEO campaign. Being quoted with a link from authoritative sites is an unequivocal way to communicate to Google that yours is a quality website.

We can therefore say that SEO is a perfect combination of technical optimization and marketing strategy.

How Google works

Before starting to optimize a website, you need to understand how search engines work:

Scanning or Crawling – Google scans the Web for new content with sophisticated programs called crawlers. Once new pages are found, the spiders follow the detected links to discover new content in a continuous chain process.

Indexing or Indexing – Google stores a copy of the crawled content in an index. The index is stored in high-powered servers so that it can be found in real time.

Positioning or Ranking – When the user carries out a search, the algorithms of the search engines evaluate on the basis of the positioning factors, which contents best respond to his information question.