In the world of digital marketing, there are countless strategies you can use to market your business. Popular strategies today include SEO, paid search, social media marketing, and others but many marketers ignore one of the most important and effective digital marketing channels: mail. Here are the 4 biggest benefits of Email Marketing.

1. Ultra-Targeted

Unlike other advertising methods, such as billboards or radio ads, email marketing only reaches customers who already know you. Segmentation is another targeting feature that takes your strategy to another level. This refers to the practice of breaking down your subscriber list into individual segments, and sending emails that are more relevant to everyone’s members.

• Cost Effectiveness

Another point that makes email marketing particularly beneficial is the cost. Email marketing is one of the most affordable and reliable ways to sell your business’s products and services online.

• Traceable

Sometimes it can be difficult to see exactly how users are interacting with other marketing strategies. For example, there is no way to know how many people see the billboard you posted on the side of the road except your increase in sales. But even then, you can’t be sure that those sales have something to do with your billboard, or if it’s just a coincidence.

• The Highest King

Perhaps the best benefit of email marketing is its incredible ROI. Due to its low cost of use, it’s easy to get a much higher ROI with email than any other channel. In fact, email marketing campaigns generate an average ROI of 3800%, allowing your business to generate $ 38 for every dollar you spend. The four benefits of email marketing that we’ve listed above are just a few of the many that you can experience with email marketing, but just to touch on the rest, let’s take a look at some of the top stats.

The Logo Deigning, which is the brand’s definition of a company, is a complicated process that involves a series of detailed investigations to ensure you have the greatest possible impact on the potential audience. If this delicate operation is properly structured, the culmination will be a powerful brand, whose image is distinctly perceived among all the others. Where branding includes a series of logistical and variable-term planning choices, an aspect not to be underestimated is the so-called  brand identity , that is all those visual aspects that characterize part of the brand as a whole; among these visual aspects, the logo is certainly the most important – together with the coordinated image .

Coordinated image: what it is and how it is structured

The concept of coordinated image is closely linked to symbolism, to the semantic juxtaposition that naturally occurs at first glance with the logo: the company expresses itself by condensing itself into a symbol and synthesizing values ​​and objectives within it.

Last Words

The choices that revolve around the construction of a good coordinated image are the subject of long studies on elements such as color, perception, style and coherence. Just the consistency, in this case, is the key element that guarantees a sense of compactness and uniformity between the purely visual aspects of the brand and those more ethical or inherent to the field of the company’s operations. The process of creating the coordinated image develops from an initial analysis and collection of information – in which tastes, preferences, trends and reference audiences are detected and continues for the creative phase, dedicated to the conception and graphics design; to conclude, a projection is made, or a sort of forecast of the audience’s response, until the final publication is reached.