You and your team elaborate the mission, define the company’s values ​​and vision. From there, a sequence of processes and activities is created that must be followed by everyone who is part of the organization.

How to convey to consumers what your company really is and represents?

There are several ways and reasons for this to be done. One of them is that it is necessary to advertise your company to the market in which it operates, thus making it easily identified, visually speaking, gain notoriety and bring you the results you want with your target audience and other stakeholders. Choosing the best choices for Logo Deigning comes perfect.

In this sense, it is necessary to invest in the creation of your company’s visual identity. In addition, factors such as the one mentioned above show the need for your organization to have a logo designed by professionals in the field, since the main intention is to make it stand out and be remembered as a reference when the consumer needs to purchase the product. products or services you offer.

Find out in this blog, more about these technical terms, such as logo, logo, visual identity, among others, that your company needs to have, so that it has even more notoriety in the market in which it operates.

What is visual identity?

When we talk about visual identity, we are referring to a set of elements, which serve to represent, in a visual and systematic way, some name, concept, product, service and even a company.

The visual identity created for a company, for example, serves to make it unique in the midst of competition and to be easily identified when consumers, partners, suppliers and employees have contact with the brand created.

Within the process of creating a visual identity, it is necessary to invest time in the elaboration of the visual identity manual, a document that serves to guide and direct the correct way in which the brand should be used, thus preventing mistakes from occurring at the moment. in which it is reproduced.

Logo conveys one or more messages and contains the soul of what it represents. Many times we meet clients and professionals who underestimate the importance of having an effective and functional logo, perhaps because they fail to recognize that it is much more than a simple symbol or a small design for its own sake.

The emotion of a Logo

If we think of the big brands, much of their luck lies in the logo that has now become an icon recognizable in its strength and immediacy.

Coca Cola still sports the first logo that dates back to its creation in the late nineteenth century, when it seems that an accountant used a set of characters that were very popular and widespread at the time to give personality and recognition to the mysterious drink, which does not need much explanation. So you can understand how important Logo Designing is.

Other large companies have rightly preferred to represent their growth and evolution, in conjunction with cultural and social change, with a clear or more sketchy transformation of their logo. Suffice it to recall the striking case of our Fiat which has changed a dozen of them since 1899, the year of its birth, until today. For Logo Deigning this is important.

Create an effective Logo for your company

Human beings are primarily moved by emotions that push action, while rationality plays its role in a later step, when it is time to draw conclusions.

Most of the time, before looking at something in detail, we get an idea of ​​what it is. Before we understand, let’s hear.

Whether our business is large or small, its logo must be able to convey positive values ​​and feelings to whom we turn to if we want people not to look elsewhere and choose nothing else.

This is how the importance of the logo comes into play, which with its immediacy must reveal the identity card of the company, and its history.

The Logo Deigning, which is the brand’s definition of a company, is a complicated process that involves a series of detailed investigations to ensure you have the greatest possible impact on the potential audience. If this delicate operation is properly structured, the culmination will be a powerful brand, whose image is distinctly perceived among all the others. Where branding includes a series of logistical and variable-term planning choices, an aspect not to be underestimated is the so-called  brand identity , that is all those visual aspects that characterize part of the brand as a whole; among these visual aspects, the logo is certainly the most important – together with the coordinated image .

Coordinated image: what it is and how it is structured

The concept of coordinated image is closely linked to symbolism, to the semantic juxtaposition that naturally occurs at first glance with the logo: the company expresses itself by condensing itself into a symbol and synthesizing values ​​and objectives within it.

Last Words

The choices that revolve around the construction of a good coordinated image are the subject of long studies on elements such as color, perception, style and coherence. Just the consistency, in this case, is the key element that guarantees a sense of compactness and uniformity between the purely visual aspects of the brand and those more ethical or inherent to the field of the company’s operations. The process of creating the coordinated image develops from an initial analysis and collection of information – in which tastes, preferences, trends and reference audiences are detected and continues for the creative phase, dedicated to the conception and graphics design; to conclude, a projection is made, or a sort of forecast of the audience’s response, until the final publication is reached.