These little gadgets are becoming a regular part of our everyday lives, both personally and professionally, thanks to the proliferation of mobile applications in particular. These software programmes are becoming increasingly popular, and their utility in managing daily life is becoming increasingly evident. A firm must ask itself the following question in order to achieve this: should we develop a mobile application?

However, there are a number of compelling arguments for why you should consider developing a mobile application. This is critical in the Mobile App Development.

A Unique Opportunity to Interact With Your Consumers

You no longer require the services of a middleman, thanks to a smartphone application! You’re in direct communication with your potential consumers at this point. For example, although the Internet and social media networks constantly place you in direct conflict with other players in your field of expertise, a mobile application allows you to maintain privileged touch with your client base.

Depending on its nature, the application may potentially serve as a portal for your prospects. Because you understand how to be useful, you can get potential consumers to learn more about you and engage in your paid services.

Marketers Are Able To Operate At A Lower Cost

Neither traditional communication methods nor 4 x 3 signs put on the street will be used anymore to promote the company. Mobile marketing enables even small firms to promote their products and services without having to spend a fortune.

• Just as intimate as word-of-mouth marketing, and just as effective as a large-scale marketing campaign, the development of mobile applications can reach a larger target audience while remaining financially and technologically accessible: it is even possible to generate an application without the assistance of developers.
• This is not something we are teaching you: social networks and mobile applications have risen to become actual information and communication resources for the general public.
• By creating a mobile application that is relevant to your business, you demonstrate that you are up to date and that you understand how to accommodate the needs of your consumers.

Indirectly, this has an impact on the image of your company: you are perceived as a forward-thinking brand that is capable of meeting the changing requirements of its customers.

Today, there is no longer any doubt about the importance of having a site accessible by mobile, whether responsive or dedicated. However, there are still some advantages with a mobile app over a mobile version of a site.

1. Increase Brand or Company Awareness

Having an application makes your company, your brand or your union a modern player and close to its consumer. The launch of a mobile application is more talked about than the launch of a new site.

• Retain the Customer

Our smartphone is always in our pocket. And yes, having an application allows consumers to have access to your news, your store or all your content anytime, from anywhere. Due to this proximity, this makes it a very good relational marketing tool.

• Improve Accessibility

Websites are often designed first in their desktop version and then adapted to mobile by responsive design. Although “Mobile First” practices are being put in place to design new web projects, this does not yet concern the majority of sites and we are very far from it.

• Send Push Notifications

While the open rate of marketing emails is at its lowest, that of push notifications is over 90% with a conversion rate 4.5 times higher. Sounds, vibrations, banners or pastilles, the choice is wide to attract the attention of the mobile user. Be careful not to overdo it, you have to be present without “disturbing” several times a day. In the process of Mobile App Development this is most essential.

• Create Bridges between Digital and Physical

Fashion is “click and collect” and retailers increasingly want to create links between their on-line and off-line systems. Thus, after a purchase in store, you can send a notification to the customer to rate the product or service on the dedicated application; thanks to the geo-location system, you can send targeted promotions to customers who approach the point of sale.

• Disconnect From the Internet

An application does not always need to be connected to the internet or to the 4G network. 99% of people in the metro look at their smartphone at least once. Take the opportunity to offer them content that does not require a connection.