Mobile applications are already part of the reality of the business world, following the irreversible trend of massive presence of technology in people’s lives. That is why it is not an exaggeration to say that a company that does not enter this mobile dynamic, in which services are offered on mobile devices, processes are carried out there and communication between all the actors involved in the business, is bound not to keep pace with the digital age.

Uses this type of resource

To give you an idea, the Brazilian has already joined smartphones to perform daily tasks. Far beyond social networks, today cell phones and tablets are used to pay bills, make purchases, book movie tickets, check in with airlines, maintain personal and professional relationships. For Mobile App Development this is important.

• And as a company is made up of people, it is necessary to adapt the corporate environment so that it adheres to the social context produced by the group of individuals that compose it and by others who are outside – as a customer, supplier, competitor or partner.
• Given this scenario, this post addresses the importance of mobile applications for companies. Those who believe that this is the way to innovate business models and those who are still not convinced of that too! – are invited to this reading!

The importance of worrying about mobile apps these days

To convince a manager that something needs to be done, it is best to present him with statistics. And the numbers on cellphone growth and the mobile app market show that the market is moving in one direction: business growth is within reach, at the touch of a screen on a mobile device.

When the spotlight is directed at young people of the so-called millennial generation, the average rises to four hours connected to a mobile device. In addition, the brand of use of about eight apps a week, with an increasing volume of downloads of mobile programs, shows the power that the mobile application development market is becoming.

Smartphones are becoming increasingly prevalent in society, and many of our needs may be met quickly and simply through the use of mobile applications. It is possible to use them to pay bills, order a plate of food, conduct bank transactions, meet new people, and even learn a new language while travelling.

It is precisely for this reason that the creation of business apps is becoming increasingly important. Although many entrepreneurs believe that developing an app for their businesses is important and useful, many others are unsure of whether this is the case. This is critical in the Mobile App Development.

At What Point Should A Firm Consider Investing In Mobile Application Development?

Despite the fact that it is becoming more popular, it requires a great deal of preparation for an application to be truly helpful and fascinating inside a company’s business goals and not simply a “fad” that will merely squander money without generating any type of return on the investment.

In order to determine whether your consumers truly require and appreciate a mobile application, you should first determine whether they are able to satisfy all of their expectations and wants through the company’s website or other methods of communication.

When it comes to business clients, an application must always be tailored to match their requirements. It should be both functional and engaging, allowing them to become more engaged with your brand. In this approach, organisations may utilise apps in a variety of ways, including for the purchase of products and services, for entertainment, and social networking.

Furthermore, it is critical that the firm already has this concern for online and digital marketing ingrained in its “DNA.” To do this, you must complete your homework by developing a responsive website that provides an intuitive user experience as well as highly engaging communication, both on the website and on social media networks. Customers will only be inspired to download the programme and continue engaging with the firm when this has occurred.

Conclusion

Consider the following scenario: If a competitor offers an application, but nearly no one uses it, this might suggest both difficulties with the development of technology and a lack of maturity on the part of the general public, who prefers to utilise alternative solutions instead of the application. Finally, attempt to concentrate your efforts on determining what sort of experience you want to provide your consumers through the development of an app.

When programming native apps, the programmers try to reduce the functionality of an application to the essentials. The different operating systems of the manufacturers, such as Android & iOS, are not compatible with each other:

Android

The Google operating system is used for most mobile devices. Many manufacturers of mobile devices and smartphones, including Samsung, HTC and Sony, use this operating system for their products. In the Play Store, apps are offered directly by Google that only run on Android systems. However, the individual manufacturers also mostly operate their own shops in which they offer apps. To develop apps for the Android system, Java skills and the Android SDK are required.

IOS

The Apple operating system is used on iPhones, iPad and iPods. The rights of the operating system are exclusively with Apple, so that no other manufacturer can equip their devices with this operating system. The apps are only offered in the Apple app store. In order to be able to offer programs in the store, the programmer must register as a developer at Apple (Apple Developer Program) and pay an annual fee. When selling the apps, additional fees apply. In order to program native apps for the iOS operating system, the developer needs a computer with Mac OSX. The required programming environment XCode only runs on Apple computers with the OSX operating system. In XCode, the software can be developed with the programming languages ​​Objective-C and Apple’s own Swift.

There are also ways to install the Apple operating system on other computers, but this requires a high level of technical know-how and the systems often do not run smoothly.

Other Operating Systems

There are a few other operating systems that do not have a large market share. All have their own programming environment and their own stores in which apps are offered. In Mobile App Development this is most essential.

Benefits of Native Apps

Complex and computationally intensive apps that have been developed for a specific operating system can take advantage of the operating system in a targeted manner. Hardware such as cameras, sensors, screens and so on can usually be addressed directly. For a long time, native programming environments were the only way to efficiently implement complicated apps.

Smartphones are increasingly present in society – and many of our demands can be easily resolved using applications. With them it is possible to pay bills, order a plate of food, carry out bank transactions, meet people and even learn a new language.

Precisely for this reason, the development of applications for business has gained more and more importance. However, many entrepreneurs have doubts as to whether it is really necessary and advantageous to develop an app for their companies. For Mobile App Development this is important.

When should the company invest in application development?

Despite being on the rise, it takes a lot of planning for the application to be really useful and interesting within its business strategies – and not just a “fad” that will only waste money without bringing any kind of return.

• Therefore, the first question you should ask yourself is whether your customers really need an application and whether they value this option, or if, otherwise, they are able to meet all their demands and needs through the company’s website or other ways of communication.
• An application must always be geared to meet the demands and needs of business customers, becoming an item that facilitates and also helps to involve these people with your brand.
• Thus, applications can be used in different ways by companies such as for the purchase of products and services, for entertainment or for social connection.

In addition, it is of paramount importance that the company already has this concern with online and digital in its “DNA”. This means doing your homework, with a responsive website, with intuitive experience and highly engaging communication, both on the website and on social networks. Only after that, the customer will feel motivated to download the application and continue communicating with the company.

Conclusion

For example, if the competition offers an application, but almost nobody uses it, this can indicate both problems in the development of technology, as well as a lack of maturity of the public, who prefer to use other solutions instead of the app. Finally, try to focus your efforts on understanding what kind of experience you want to offer your customers by creating an app.

These small devices are now part of our daily lives, both personally and professionally, especially through mobile applications.

These software are multiplying and their usefulness is more and more obvious to manage daily life. To this end, any business must ask itself the following question: should we launch a mobile application?

However, there are several good reasons you should consider creating a mobile app. For Mobile App Development this is essential.

A privileged contact with your customers

Thanks to a smartphone application, you no longer need an intermediary! You are in direct contact with your potential customers.

Unlike the Internet or social networks which put you in constant competition with other players in your field of activity, the mobile application offers privileged contact with your customers.

Depending on its nature, the application can also be a gateway for your prospects. By knowing how to be useful, you make potential customers want to know more about you and use your paid services.

Marketing at reduced cost

No more expensive advertising via traditional communication channels or 4 x 3 signs posted in the streets:

Mobile marketing allows even small businesses to promote them without investing colossal sums of money.

• As intimate as word of mouth, and as effective as a large-scale marketing campaign, the development of a mobile application reaches a wider target audience, while remaining financially and technically accessible: it is even possible to generate an application without developers.
• We are not teaching you anything: social networks and mobile applications have become real references in terms of information and communication.
• By developing a mobile application related to your business, you show that you are trendy, that you know how to adapt to the lifestyle of your customers.

Indirectly, this has repercussions on the image of your company: you become a modern brand, able to meet the new needs of its consumers.

Whether you are a seasoned mobile engineer, web or web developer, or new to full programming, Android represents an exciting opportunity to write apps for an audience of over two billion Android device users. You are probably already familiar with Android, the most popular software for mobile phones. Otherwise, and if you have purchased this book in the hope that the development of Android will help you create an unstoppable army of emotionless robot warriors in a relentless quest to cleanse the world from the scourge of humanity, you should reconsider this, book purchase (and your lifestyle choices.) For Android App Development this happens to be essential.

Since then, Android has expanded beyond mobile phones to provide a development platform for an increasingly wide range of hardware, including tablets, televisions, watches, cars, and internet devices.

Perfection of the Android

Android is an open source software stack that includes an operating system, middleware, and key applications for mobile and embedded devices.

• Crucially, for us as developers, it also includes a rich set of API libraries that allow writing apps that can shape the look and function of the Android devices they run on.
• On Android, system, bundled, and third-party apps are written with the same APIs and run at the same time. These APIs include hardware access, video recording, location services, support for background services, maps, notifications, sensors, relational databases, inter-application communication, Bluetooth, NFC and 2D and 3D graphics.

This book explains how to use these APIs to build your own Android apps. In this chapter, you will learn some guidelines for developing mobile and integrated hardware, as well as some platform features available to Android developers.

Conclusion

Android has powerful APIs, a huge and diverse user ecosystem, excellent documentation, a thriving developer community, and comes with no development or distribution costs. As the ecosystem of Android devices continues to grow, you have the opportunity to build innovative apps for users, regardless of your development experience.

When you commission an app, a fundamental question arises at some point: native app development or hybrid app development?  As a customer, you may have a clear idea of ​​the functions of the desired app and what goals you want to achieve with it. Your decision to develop an app is mostly based on the advantages of smartphones. They accompany us almost the whole day and the little helpers the apps can be used anywhere.

However, the world of smartphones is separated into two basic parties. The difference is made by the operating system with which the cell phones are operated. On the one hand there are smartphones and tablets from Apple that use the iOS operating system and on the other hand there are devices with the Android operating system.

In order to make your app accessible to all users, you must either have the software programmed in two versions (native app development) or commission hybrid app development. With hybrid app development, programming is carried out right from the start so that the app can run on different operating systems. You can then offer the app to all customers, regardless of manufacturer and operating system, and even as a web application.

Mobile Apps: The Difference to Normal Software

Most people use the term “Mobile App Development” quite naturally in their everyday lives. Basically, they belong to the software group. The word app is the short form of the English word “application software” and describes application programs that can be used on computers, smartphones and tablets.

The big difference to the software on computers is that they are mostly smaller programs that equip the end device with additional functions. Apps offer certain additional functions and are usually not required to take over functions of the operating system. The range of functions of apps basically depends on the programmer’s imagination or the wishes of the customer.

When developing apps for mobile devices, however, very special requirements are placed. The applications must be designed with the smaller storage space on the devices and also be easy to use with the smaller screens of the mobile devices.

The more often an app is to be used by customers, the more requirements it has to meet. If time-critical functions are to be offered and customers use the app for several hours a day, the app has to be fast and work without delay.

The world we live in and the way we interact with everything around us changed drastically after the launch of the first iPhone, in 2007. Since then, the use of mobile devices and applications and their relevance in everyday life people is more evident than ever. But you must be wondering why creating an application for your business is important, right? If you really want to know, read on and see 4 reasons to develop an application for your company. Is ready?

Complement Desktop Presence with Mobile

Stop for a moment and think about how things were until very recently. Certainly, you will remember that people turned to desktops to do research, access online chats, or perform other activities that required an internet connection which, by the way, was not such things.

However, the internet has evolved, and with it came globalization that encouraged the fall in the prices of technological products. And at the same time, people’s need for real-time information has grown. Understand that, these days, it is almost impossible to live without being connected to the internet. The power of this tool enables a series of facilities that, until recently, were unimaginable, and its benefits can be used in virtually any situation. There the Android App Development  works perfectly.

As a result of all this, the cell phone is no longer an object of desire and has become a necessity for people. And this is reinforced by data:

• A survey found that people now spend more time connected to their cell phones than in front of a computer.
• A similar study showed that the use of smartphones to surf the internet surpassed the use of desktops: a drop of 88.4% in the use of desktops in 2013. On the other hand, the cell phone is used by 92.5% of households in northeastern country to access the internet.
• From 2005 to 2016 there was a 142% increase in the number of 10-year-old children who have a cell phone;
• The use of 3G and 4G networks is routine in 62.8% of the homes that access the internet in this country.

Therefore, if your company is already investing in its presence on desktops, these numbers show that the time has come to evolve and also offer its own application to its customers.

These little gadgets are becoming a regular part of our everyday lives, both personally and professionally, thanks to the proliferation of mobile applications in particular. These software programmes are becoming increasingly popular, and their utility in managing daily life is becoming increasingly evident. A firm must ask itself the following question in order to achieve this: should we develop a mobile application?

However, there are a number of compelling arguments for why you should consider developing a mobile application. This is critical in the Mobile App Development.

A Unique Opportunity to Interact With Your Consumers

You no longer require the services of a middleman, thanks to a smartphone application! You’re in direct communication with your potential consumers at this point. For example, although the Internet and social media networks constantly place you in direct conflict with other players in your field of expertise, a mobile application allows you to maintain privileged touch with your client base.

Depending on its nature, the application may potentially serve as a portal for your prospects. Because you understand how to be useful, you can get potential consumers to learn more about you and engage in your paid services.

Marketers Are Able To Operate At A Lower Cost

Neither traditional communication methods nor 4 x 3 signs put on the street will be used anymore to promote the company. Mobile marketing enables even small firms to promote their products and services without having to spend a fortune.

• Just as intimate as word-of-mouth marketing, and just as effective as a large-scale marketing campaign, the development of mobile applications can reach a larger target audience while remaining financially and technologically accessible: it is even possible to generate an application without the assistance of developers.
• This is not something we are teaching you: social networks and mobile applications have risen to become actual information and communication resources for the general public.
• By creating a mobile application that is relevant to your business, you demonstrate that you are up to date and that you understand how to accommodate the needs of your consumers.

Indirectly, this has an impact on the image of your company: you are perceived as a forward-thinking brand that is capable of meeting the changing requirements of its customers.

The  App Mobile  are in constant evolution and innovation through the use of the most common  smartphone , app market is found to be on the rise, trying to meet the increasingly demanding needs of users. Given the increase in mobile devices, companies also need such processes that can guarantee greater automation.

But what characterizes a successful app? Speed, immediacy, safety:

These are the elements necessary to meet the needs of the end user, quickly and effectively. Apps, nowadays, are preferred for their immediacy and the experience they are able to offer.  This is a very important part of the Android App Development.

Mobile App for Business

In this regard, corporate apps are becoming an emerging trend also for the corporate sector, given the continuous changes in purchasing processes and the market itself. Having it means guaranteeing momentum in terms of growth, well-being and increased sales. The goal is to find everything they need in the shortest possible time and with certain simplicity.

Already most companies are oriented towards having a mobile app that can lead them to be and feel at the forefront from a technological point of view, with the consequent increase in the value and visibility of the brand.

Investing in an application created ad hoc for your company is one of the best solutions you can find to keep up with the times: thanks to them you can streamline the internal processes of a company, how to interact with customers, set up machinery, compiling records, managing a warehouse, making hotel reservations and much more, if not  all . 

What else can it do?  It can be  linked to your company website , be constantly  updated with new content ,  send special offers or promotions  to the customer, help you with  digital signatures , send you  notifications  and much more.

Our dedicated services: how can we help you?

The company will accompany you from the idea to the complete realization, studying the different usersstories (The flow of the best information and the business model), creating the design and developing an optimized and rapid structure.

We create native apps, which can be designed for is and Android, downloadable directly from the AppStore or GooglePlay. This type interfaces to the mobile operating system in the most complete way. In this way, you can take advantage of all the functions of the device by integrating and enhancing them, such as access to the camera, relocation, the pinch-to-zoom function and more.