In addition to the common understanding that human beings are social – since the time of the caves, there were relationships in groups – we know that we are strongly impacted by aesthetic issues. Within this context, it can be said that it is essential to make for interfaces (whether digital or physical) projects that are well solved visually.
But that is still not enough, since digital projects and even more e-commerce projects – are full of details that can make a total difference in sales results. Choosing the Website Design & Development service has to be done careful.
It was from this point of view that the idea of integrated thinking of design emerged as a strategy and not only as an embellishment; the design present in the conceptualization, planning and choice of technologies. The design based on the strategy manages to be more assertive and objective, as it focuses on users, which is the most important part of the project.
Credibility
Initially, there are three basic points that we can observe to create good experiences:
- The mechanics are simple: to reach the public, you need to create good interfaces; in order to create good interfaces, it is necessary to obtain research on the public and how it relates to the interface. This is the entry point for thinking about more tangible strategies within the project’s objective.
- In a Consumer Reports survey, we can see the importance of good design, as 48.1% of consumers evaluate the credibility of a website by visual design and 28.5% use the structure of design and organization of information to also assess credibility.
Usability
A site with good usability is a site that is more likely to be successful, as it makes the user experience (ux) memorable and intuitive. If we evaluate the components of usability (learning, efficiency, remembering, mistakes, satisfaction), we realize that the user is always the center of attention.
Assessing the context of use, the intentions of users, their desires and expectations is the best way to offer better solutions.